Composed by Cassidy
Cassidy Lappin is an adult dystopian writer of ten years and based in Upstate South Carolina. She wanted a brand identity that showcased her personality and connected to her work. My approach was to reflect the nature of her writing, through branding that is both sophisticated and minimalist and highlights her style, writing through social media design, print, and digital media.
Goals
Create a brand identity that reflects Cassidy’s style mixed with an earthy, muted, and minimalist design that connects with her audience and complements her literary work.
Capabilities
Identity, Social, Print, Digital Media
